Anderson, Brockmann, and Miller have compiled an anthology1
of essays devoted to research in technical and scientific communication
that should be read by any professional writing teacher who hopes to
maintain a career in this field and by graduate students who are contemplating
applied communication as an area of concentration. While the editors
have not dealt with the pragmatic reasons for doing research (preferring
to stress the scholarly motives), this anthology could well be subtitled
“How to Write for Promotion and Tenure if You Teach Technical Writing
in an English Department.” For technical writing teachers facing the
publish or perish mandate in English departments, the essays exemplify
the kinds of research that will help one survive amid literature-oriented
colleagues who often think that technical writing teachers have nothing
to publish or teach that has any depth or value. The essays, 12 in all,
cover five currently popular main research areas in scientific and technical
communication: empirical studies, review and evaluation of research
related to professional communication topics, rhetorical and theoretical
analyses of different aspects of professional communication, historical
studies dealing with the history of scientific writing, and the continuing
attempt to define accurately what is meant by the term “technical” communication.
Each essay is fully and carefully documented, and these sources should
provide background reading for readers interested in pursuing additional
study in these topics.
The essays fulfill the needs outlined by the editors in their introduction—to
show the kinds of research that can be done in technical communication—but
the editors and some of the authors seem to have forgotten the most basic
rationale for technical communication, i.e., to improve, either by teaching
or by practice, the writing done in business, science, government, and
industry. The point is not made that technical communication has experienced
phenomenal growth because the “real world” wants employees who can write
and speak well. Declining literacy during the past 15 years occurred just
as technology was producing an information explosion, much of it verbalized
in the form of bad writing and goobledygook that none could understand,
least of all the intended users. In a sense, technology outgrew language
capabilities as well as accepted, traditional methods of presenting information.
Technical communication courses have showed astounding enrollments for
two reasons: word has spread that to succeed, one must speak and write
well; technical communication courses have been seen as an effective means
by which students can be prepared to communicate successfully on the job.
Without this enrollment growth, technical communication would not be attempting
to organize as a discipline. The crux of the matter is this: as professional
communication teachers, our main commitment must be to find new and better
ways to communicate information in scientific, business, and industrial
settings. If we are going to succeed as a new discipline, we must never
fail to keep our eyes on that goal. We must be sure that our teaching
and research works toward that goal. Otherwise, there is little to separate
us from standard rhetoric, and our students may leave our courses without
either knowledge or skills to enable them to communicate in a constantly
changing work place. Research, therefore, should show us what we should
teach in technical communication courses and how (as practitioners)
we can improve actual writing in the work place. Because technology is
continually changing the contexts and methods by which employees communicate,
these two research fields will continue to change and demand our continued
effort to define them. Of the 12 essays, all but two seem to be aware
of the importance of keeping the functional, changing nature of technical
communication clearly in view.
“Studying Writing in Non-Academic Settings” (Odell, Goswami, Herrington,
Quick) analyzes writing done in a county bureaucracy. Their goal was to
determine if theory and teaching procedures (about audience, purpose,
persona) in technical writing classes are consistent with what writers
do. In other words, how realistic is our instruction in pre-writing? “Revising
Functional Documents: The Scenario Principle” (Flower, Hayes, and Swarts)
and "Topical Focus in Technical Writing” (Faigley and Witte) are
equally useful and germane to the central rationale of our discipline.
“Revising Functional Documents” shows clearly how scenarios have been
developed and used to clarify dense writing characteristic of regulations.
The authors’ recommendations in the final section, “Practical Revision
Strategies,” provides extremely useful advice for teaching either definition
or revision. Research by Faigley and Witte has important implications
for teaching effective development of sentences and paragraphs: “Consistent
assignment of a particular topic to the grammatical subject position does
influence what readers perceive as the topic of a passage. . . . The implication
for writers of complicated texts is clearly that the dominant subject
matter should be kept in the topical focus as the grammatical subject
of the main clause.”
Jack Selzer’s essay “What Constitutes a ‘Readable’ Technical Style?”
reviews research on readability and clearly assesses problems in developing
a formulaic definition of what is readable and not readable. Huckin’s
essay “A Cognitive Approach to Readability” complements Seizer’s by reviewing
the cognitive approaches used to determine readability. Using cognitive
research, Huckin formulates tentative guidelines for improving readability.
The interesting point is that these guidelines are already familiar,
standard tools for experienced teachers, but Huckin has used cognitive
research to show us their validity.
Charles Bazerman’s essay “Scientific Writing as a Social Act: A Review
of the Literature of the Sociology of Science,” provides invaluable
information for those who teach writing for publication to science students.
Bazerman discusses the perspective that guides the development, acceptance,
and (at last) the publication of scientific papers. Any student in science
who anticipates a career where publication is required will benefit from
Bazerman’s findings and suggestions for designing scientific papers. For
example, most science students have not considered that their writing
and their documentation must work persuasively and not just “objectively.”
The essays under Historical Perspectives—"Style as Therapy in Renaissance
Science” by James Stephens and “Bacon, Linnaeus, and Lavoisier: Early
Language Reform in the Sciences” by James Paradis—demarcate the evolution
of concepts on which modern technical communication rests. Both provide
enriching information for teachers who need to know the history of our
discipline. These two essays are particularly valuable for graduate students
contemplating dissertations in the history of technical communication,
an area that is just beginning to receive attention. Both essays
exemplify methods for examining, from a historical perspective, the use
and purpose of rhetoric in scientific writing.
David Dobrin’s essay “What’s Technical About Technical Writing?” provides
a fitting conclusion to the anthology. Dobrin, in contrasting the universalist
and the monadist views of language, illustrates clearly that “technical”
writing may never be irrevocably defined. Dobrin reviews past attempts
at definition and suggests that "Technical writing is writing that
accommodates technology to the user.” In discussing the problems
inherent in understanding language, Dobrin also considers the effect
that technology has had on our knowing what we are trying to do when we
teach technical writing.
In their introduction, Anderson, Brockmann, and Miller state that the
essays are meant to lay the groundwork for future investigations. And
each essay does, depending on the reader’s interests and perspective.
For example, in considering “readability,” some readers may find
the quest for a formula enticing. Since Plain English laws depend on some
means or standard by which “plain English” may be measured or defined,
what methods could possibly be developed to determine “readability” more
precisely and accurately? Victoria Winkler’s essay, “Role of Models in
Writing,” seems to me to need more explanation about how to use the inventional
model. But having to dig through Young, Becker, and Pike to understand
her point has helped me come up with a working example on my own.
Like most anthologies, some essays are better than others, depending
on the reader’s perspective. Zappan’s and Harris’s essays seem to me the
least satisfactory in the collection because they lack functional application.
Context-oriented rhetoric, such as Toulmin’s, offers little help in either
teaching, writing, or consulting. Semiotic-based discourse theory
does not begin to deal with the problems that procedure writers must overcome
to develop effective “How to” discourse. Procedure writing—What are the
linguistic and rhetorical components of effective procedures?—certainly
needs to be determined. Procedures, in anybody’s survey, are one of the
most frequently written forms, but they are also some of the worst, as
suggested by the plethora of bad documentation and computer user manuals.
What is needed, I suggest, are not studies of “how to” writing as a broad
category using standard rhetorical theory. Instead, we need answers to
questions like the following: What composing process is used by experienced,
successful procedures writers? What are the characteristics of procedures
found to be clear, usable, and “readable” by those to whom the procedures
were written? If we gathered a large collection of effective procedures,
could we find similar rhetorical, organizational, or stylistic elements?
In short, (to borrow a phrase from the opening (by Odell et al.) “Are
my theory and teaching procedures consistent with what writers actually
do? If I analyze written products and composing processes, do I find corroboration
of my theoretical assumptions and classroom practices?” In short, technical
writing is constantly changing. If our teaching is to be consistent
with practice, then, as teacher-researchers we would do well to see that
our research broadens our knowledge as it strengthens the accuracy of
our teaching.
Again, Anderson, Brockmann, and Miller are to be congratulated on
developing an anthology of essays that define and exemplify kinds of research
that may be pursued by technical writing teachers trying to justify the
importance of their work in belletristic departments of English. As Dwight
Stevenson recently noted in his survey of technical communication
faculty, most technical writing teachers are over worked, but they are
also effective teachers. New Essays in Technical and Scientific Communication
clearly shows that one can teach technical writing and pursue useful,
significant research.