Like many collections of essays on professional topics, Jeanne
W. Halpern’s Teaching Business Writing contains articles ranging
from the trivial to the eminently helpful. Generally, though, the text
is a worthwhile contribution, especially for those with little experience
in teaching business writing.
The book is
divided into four sections. The first, “Approaches,” contains chapters by
Halpern and Jack Selzer, both arguing for increased integration of “writing
process” pedagogy into the teaching of business writing. The Selzer essay, one
of the best in the anthology, is an indictment of current business writing
textbooks. Selzer complains, and with good reason, that most standard texts
are product oriented and fail to make use of current advances in the teaching
of writing. He makes a cogent plea for texts that emphasize invention,
arrangement, style, and revision. Halpern makes a similar case for integrating
a process approach into the business writing classroom. She uses a case
illustration to show how to teach six processes that all business writers
should master. These two chapters establish the dominant theme of the book:
that business writing pedagogy is lagging far behind that of other writing
fields in that it has yet to embrace the process approach. This long overdue
appeal, emphasized by many of the chapters, is the principal strength of the
text.
The second section, “Plans,” contains four essays directed at designing business
writing courses and programs. This section is clearly the weakest in the text.
The work by Jane Harred is the strongest of the four. She provides strategies
for constructing practical, workable exercises and assignments that help
to involve students in the process of writing for business. The remaining
three chapters, however, provide no new insight or interesting information;
they merely rehash information that is common sense and common knowledge
to most business writing teachers. For example, Melissa Barth, in an essay
entitled “Selecting a Textbook: A Structural Approach,” simply outlines the
steps involved in choosing a textbook for a business writing program. Her
steps are familiar to anyone who has ever sat on a textbook committee, and
her entire essay is premised on the belief (she provides no rationale) that
a common textbook is desirable. It is unfortunate that these three chapters
are not more substantive, since they cover extremely important topics in a
time when new business writing programs are emerging rapidly.
The third section, “Pedagogy,” addresses several concerns directly relevant
to classroom teaching it contains some of the most practical essays in the
text. Linda Flower contributes an excellent article on ‘Teaching a Rhetorical
Case,” in which she discusses the necessity of fashioning a business writing
course around realistic rhetorical situations which emphasize a clear sense
of audience and purpose. Janet Callaway discusses strategies for coordinating
the general objectives of a business writing course with assignment-making,
classroom methodology, and evaluation procedures. Her essay is a fine discussion
of practical methods of teaching business writing as a process. A chapter
by Marie Flatley and Gretchen Vik discusses how to incorporate oral communication
and dictation skills in business writing classes. The weakest of the four
essays, written by Judith Kilborn, describes how to create a business writing
lab. This article seems particularly out of place among the many chapters
which emphasize the writing “process.” Not only is it thoroughly “product”
oriented, but it exhibits a clear lack of awareness of current trends in writing
center pedagogy.
The final section, “Research,” is composed of three chapters concerned with
the state of research in business writing. Robert Gieselman surveys articles
published in Technical Communication, The Technical Writing Teacher, and
The Journal of Business Communication in order to determine the direction
of current research. His investigation provides an informal, impressionistic
sense of recent research interests. He also speculates about what research
is needed in the field. David Paul Ewing also discusses “Needed Research in
Business Writing.” He names several general areas of research, especially
those related to writing process pedagogy, but fails to provide the specificity
necessary to make this essay as helpful as it could have been. The final chapter,
written by Herbert Hildebrandt, discusses the impact of social accountability
on communication, the effect of technological environment on business writing,
and the implications of these two forces for research and pedagogy. Like Ewing,
Hildebrandt presents some interesting speculation but fails to provide the
kind of in-depth detail that would make such an article most valuable.
The anthology includes a scanty Selected Bibliography; it contains only thirty-two
entries. Most of them are books, and some are not directly applicable to business
writing. An extensive bibliography would have been a great asset to this text.
Teaching Business Writing is clearly not consistent. It has several
shortcomings. Nevertheless, its strengths—chapters such as those by Seizer
and Flower and the overall appeal for a process-oriented pedagogy, for example—certainly
help to counterbalance them. Generally, this text is worth buying, especially
for those new to business writing and for those who have not considered integrating
writing process techniques into their business writing classes.
University of South Florida
Tamp, Florida